How we work
We sell four things, and we give one away.
The free Growth Audit is where most people start. The paid Marketing Audit is the strategic engagement everything else builds on. The other three services are where the Marketing Audit usually leads.
Lantern Row is a consulting practice. We make decisions with you, not for you. We don’t run your campaigns or manage your team, though for the right client we will take on some of the execution ourselves. The services below are how the strategic work shows up. Execution is an add-on, offered case by case.
Marketing Audit
A 10-day strategic audit of your marketing. Positioning, messaging, conversion, customer signal, and keyword strategy, delivered as a 90-day action plan. You receive a written report and a 30-minute walkthrough. The audit stands alone. No retainer required.
Learn moreBrand Positioning
A 4 to 6 week engagement that produces a positioning statement, audience definition, and messaging hierarchy your sales team can use on Monday. Strategic positioning, not visual identity.
Learn moreContent Strategy
A 4 to 6 week engagement that produces the architecture above your calendar. Cluster map, editorial plan, measurement framework. We hand off the strategy for your team to execute, or take on some of the writing ourselves if it is a fit.
Learn moreMonthly Marketing Strategy
A monthly retainer for founders who want a strategic advisor without hiring a CMO. Decisions made together, not options sent to your inbox. Audit required first.
Learn moreWhere to start
Most people start with the free Growth Audit.
Submit your site and one sentence about what is stuck, and we will send a written report on the structural and technical issues holding your site back. No charge, no call. It is the lowest-risk way to see how we think.
When you are ready for the strategic layer, the paid Marketing Audit goes deeper. It tells us, and you, whether brand positioning, content strategy, or ongoing advisory is the right next investment. Sometimes none of them are. Sometimes the audit reveals that what you actually need is a measurement fix or a single hire, and you can run with that on your own.
Start with the free Growth AuditWe do not sell the deeper engagements without a Marketing Audit. That is the funnel. It is deliberate, it protects both sides from bad fits, and it costs less than any agency proposal process you have sat through.