The SEO Engine is the AI-powered diagnostic system Lantern Row uses to run every audit. It connects directly to Google Search Console, GA4, Bing Webmaster Tools, and DataForSEO, then scores opportunities and surfaces what is actually broken — not a generic checklist.
It finds the keywords you are one position away from winning, the queries where two of your own pages compete against each other, and the topics your competitors rank for that you do not. Every finding traces back to real data from your own properties.
Parts of it are open source. All of it runs on evidence, not opinion.
Open source · MIT · 800+ downloads
Some of the engine is open source.
We have published four pieces of the engine as open-source MCP servers, so any developer — or any AI coding agent — can plug them into their own work. They are MIT-licensed, run on current API versions, and have been downloaded more than 800 times this year.
facebook-pages-mcp
Facebook Pages organic analytics and management via the Meta Graph API v25 — posts, insights, comments, and audience data. Uses the post-deprecation replacement metrics from day one.
npm i facebook-pages-mcp
tiktok-organic-mcp
TikTok organic analytics — video performance, engagement metrics, and profile insights. Built so an AI assistant can read and reason over your TikTok data directly.
npm i tiktok-organic-mcp
namecheap-api-mcp
The Namecheap API — domains, DNS, contacts, SSL listing, and pricing. Read plus safe-write tools only, with no purchase actions, so an agent can manage records without spending money.
npm i namecheap-api-mcp
youtube-organic-mcp
YouTube organic analytics — channel stats, video performance, watch time, and audience insights via the YouTube Data and Analytics APIs.
npm i youtube-organic-mcp
Use it yourself
Three diagnostics you can run right now.
The same engine powers three free tools on this site. No signups, no limits — run them on your own sites, client sites, or a competitor’s.
Schema Analyzer
Scan any URL to detect existing schema, identify missing types, and generate ready-to-use JSON-LD code.
Analyze a URLSite Health
A scored report on any URL across SEO, performance, security, accessibility, and content quality.
Run a health checkCompetitor SEO Compare
Put two URLs side by side and grade them across SEO, performance, schema, tech stack, and AI search readiness.
Compare two sitesInside an audit
What the engine does when you request an audit.
An audit is not a person eyeballing your site. It is this system, run against your real data, with a strategist interpreting what it finds.
Connect and pull
The engine pulls your actual Search Console, GA4, and Bing data, then runs competitor and keyword data through DataForSEO. Ninety days of real performance, not a one-time crawl.
Diagnose and score
It scores striking-distance keywords, flags cannibalization where two pages fight for one query, and identifies content gaps your competitors rank for that you do not. Everything is ranked by opportunity.
Prioritize and report
You get a written, scored report across nine categories with a prioritized list of what to fix first — and why each item matters. A plan you can hand to your team, not a wall of jargon.
See it on your own site
Run the engine on your site. Free.
A free Growth Audit puts the SEO Engine to work on your site and sends back a scored, written report inside five business days. No call required, no sales pitch attached.
5 free audits per week · If we are at capacity you join next week’s queue