I’m Rex Jones, and Lantern Row is where I build websites, fix SEO, and install the marketing infrastructure that growing businesses need but rarely have. I work with companies that are serious about their web presence and ready to invest in doing it right. Most of my clients are past the DIY stage, generating real revenue, and tired of watching competitors outrank them while their own site quietly underperforms.
A marketing strategist diagnoses what is broken in a business’s marketing and fixes it, not just advises on it. Lantern Row operates as exactly that: examining your website and marketing foundation directly, then solving the problems found rather than issuing recommendations and stepping back. Most businesses don’t need another opinion. They need a marketing strategist accountable for results.
The strategy part is how I think. The website and SEO work is what I deliver.
How I got here
I’ve been a commercial photographer for ten years. It’s where I started, and it’s still half the work I do. What changed is what grew around it. Early on, I realized a great image doesn’t do anything if nobody sees it. If it lives on a page that doesn’t rank, or if the business behind it can’t explain what it does in one sentence, the photography isn’t the problem. Everything around the photography is.
So I learned SEO because my own business needed it. Then content strategy, because SEO without content is technical housekeeping. Then I started building websites, because I got tired of handing strategy documents to clients and watching them collect dust in a folder.
I write regularly for Fstoppers as a Senior Writer, covering photography, business, and the intersection of creative work and marketing strategy. I publish weekly across my own platforms. I build content systems, keyword strategies, and publishing workflows for my own businesses and for clients across tourism, hospitality, manufacturing, professional services, and local businesses of every shape.
The photography still anchors everything. I learned on film, which means I learned that preparation and precision matter more than volume. That discipline shows up in everything I build now. Every page has a purpose. Every piece of content has a job. Nothing ships because a calendar said so.
What working with me looks like
I start with a diagnostic. Not a sales pitch disguised as a consultation. An actual assessment of your website, your search visibility, your content, and your technical foundation. I score it, I prioritize what matters, and I tell you what I’d fix first and why.
Then I build it. Websites on WordPress, structured for search from day one. SEO that’s grounded in real keyword data, not guesswork. Content architecture that connects your pages instead of letting them sit in isolation. Schema markup, internal linking, metadata, site speed, mobile experience, the infrastructure work that most businesses don’t realize they’re missing until a competitor shows up in the search results above them.
I also write. A lot. I publish weekly across multiple platforms and I build content systems for clients that are designed to keep working after the engagement ends.
If your business needs the full picture, website, SEO, content strategy, and the ongoing work to make it compound, that’s what I do. If you need a single audit to understand where you stand, I do that too. Either way, you’ll leave with clarity, not a bigger to-do list.
What I won’t do
I won’t hand you a 40-page strategy document and wish you luck. I won’t stuff keywords into your copy until it sounds like it was written by a search engine. I won’t pitch you services you don’t need, and I won’t pretend that posting on social media three times a week is a marketing strategy.
I’m not an agency. There’s no account manager between you and the person doing the work.
The rest of the story
I’m based in Colorado. I’ve survived cancer, I live with lymphedema, and I’ve built a working life around the constraints that came with both. Which is part of why I value precision and durable systems over hustle and noise. The work I do for clients is the work I would do for myself.
If your situation feels like it might be a fit, the next step is the same as it is for every client: start with the free Growth Audit. You’ll get a written report with the structural and technical issues holding your site back, and we’ll go from there.