Free Competitor SEO Comparison

Enter two URLs to see how your site stacks up against a competitor across SEO, performance, schema, tech stack, and AI search readiness.

What is a Competitor SEO Comparison?

A competitor SEO comparison scans two web pages side by side and grades them against the same set of signals. It shows you exactly where your competitor is winning, where you’re winning, and where both sites have the same weakness. Think of it as a scorecard, not a checklist.

The tool looks at technical SEO, on-page structure, page speed, schema markup, tech stack, and AI search readiness. These are the signals that quietly decide which site shows up first in Google, which one gets cited in ChatGPT, and which one feels faster and more trustworthy to visitors.

You don’t need to know the details to use it. You just need to know which competitor you want to beat.

Why Use This Tool?

Most SEO tools give you a list of things wrong with your site and leave you to figure out whether any of it matters. This tool answers a different question: how do you compare to a specific competitor right now?

That shift changes everything. Instead of a 50-item generic audit, you get a ranked list of the places where a named competitor is outperforming you. It’s the difference between “fix your meta descriptions” and “their meta descriptions are better than yours, here’s why.”

Built for business owners who already have a competitor in mind and want evidence of where the gap is.

How It Works

  1. Enter your URL and a competitor URL. Any two public pages. Your homepage against theirs, your service page against theirs, whatever comparison matters.
  2. We scan both sites in parallel. Technical SEO, Core Web Vitals via Google PageSpeed Insights, schema markup, tech stack, and AI search signals.
  3. Get a side-by-side scorecard. Each site gets a 0 to 100 score, plus a plain-English verdict like “You win on 11 of 18 signals.”
  4. See the gaps that matter. Prioritized recommendations written in business-owner language, with each gap tied to a specific signal where your competitor is pulling ahead.

What We Compare

Performance: Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift, mobile Lighthouse score

On-page SEO: Title tag length, meta description length, H1 structure, word count, image alt coverage, canonical tags

Schema and AI readiness: Schema types present, FAQ schema, Article schema, LocalBusiness schema, author markup, entity links

Tech stack: CMS, hosting and CDN, analytics, page builder

Content signals: Publish date freshness, last-modified headers