Practical tools that diagnose real problems on your website. No signups, no paywalls, no fluff.
Every tool on this page exists because we got tired of paying $50 a month for software that does one thing we can build ourselves. These tools are free because diagnosing problems should not cost money. Fixing them is where the real work starts, and that is what we do for clients. Use these as often as you want on your own sites, on client sites, on competitors’ sites. No accounts, no limits.
Available now
Three diagnostics. All free. All thorough.
Schema Markup Analyzer
Scan any URL to detect existing schema, identify missing types, and generate ready-to-use JSON-LD code. Works for local businesses, blog posts, product pages, and more.
- Existing schema across JSON-LD, Microdata, RDFa
- Gap analysis for 10+ schema types
- Ready-to-paste code output
Site Health Diagnostic
Scan any URL to get a scored site health report across seven categories. Prioritized recommendations in plain English.
- Meta tags, on-page SEO, content quality
- Technical SEO, Core Web Vitals, mobile
- Security, trust signals, accessibility — 50+ checks
Competitor SEO Compare
Compare your site against a competitor across 20 signal categories. See exactly where they are beating you and what to fix first.
- Side-by-side ranking on 20 SEO signals
- Parallel HTML and PageSpeed analysis
- Prioritized list of fixable gaps
Why these exist
Diagnosing problems should not cost money. Fixing them is where the real work starts.
Most small business owners know their website is not performing, but they cannot afford a $500 audit to find out why. And most free tools either lock the useful parts behind an email gate or water down the output so you still need to buy the paid version.
We built these tools to surface the same diagnostic information a consultant would charge for, without the gatekeeping. Run them on your own sites. Run them on client sites. Use them to build better proposals. Use them to figure out what to fix next.
Every tool here uses the same philosophy that drives our consulting work: diagnose clearly, prioritize ruthlessly, explain in plain English. If you want help systematizing what the tools reveal, that is where we come in.