Free Tools for Small Business Marketing
Practical tools that diagnose real problems on your website. No signups, no paywalls, no fluff.
Every tool on this page exists because we got tired of paying $50 a month for software that does one thing we can build ourselves. These tools are free because diagnosing problems should not cost money. Fixing them is where the real work starts, and that’s what we do for clients. Use these as often as you want on your own sites, on client sites, on competitors’ sites. No accounts, no limits.
Available Tools
Schema Markup Analyzer
Scan any URL to detect existing schema, identify missing types, and generate ready-to-use JSON-LD code. Works for local businesses, blog posts, product pages, and more.
What it checks: Existing schema detection across JSON-LD, Microdata, and RDFa. Gap analysis for LocalBusiness, Article, Product, FAQ, Organization, BreadcrumbList, and 10+ other types. Ready-to-paste code output.
Site Health Diagnostic
Scan any URL to get a scored site health report across seven categories including SEO, performance, security, and accessibility. Prioritized recommendations in plain English.
What it checks: Meta tags and on-page SEO, content quality signals, technical SEO, Core Web Vitals, mobile readiness, security and trust signals, and accessibility basics. Over 50 individual checks.
More Tools In Development
We’re actively building new tools. If there’s a specific diagnostic you wish existed, let us know and it just might be the next tool we build!
Why We Built These Tools
Most small business owners know their website isn’t performing, but they can’t afford a $500 audit to find out why. And most free tools either lock the useful parts behind an email gate or water down the output so you still need to buy the paid version.
We built these tools to surface the same diagnostic information a consultant would charge for, without the gatekeeping. Run them on your own sites. Run them on client sites. Use them to build better proposals. Use them to figure out what to fix next. Every tool you see here uses the same philosophy that drives our consulting work: diagnose clearly, prioritize ruthlessly, explain in plain English. If you want help systematizing what the tools reveal, that’s where we come in.
Frequently Asked Questions
Yes. No signups, no trials, no purchase required to see results. Use them as many times as you want.
Yes. No signups, no trials, no purchase required to see results. Use them as many times as you want.
Do you store the URLs or data I submit?
No. We do not log, store, or track the URLs you analyze. Every scan runs on demand and the results exist only in your browser session
Why are these tools free if similar tools charge money?
Most paid tools bundle dozens of features that many businesses simply don’t need and charge a subscription for the few tools you do need. Our free tools do one job well. We make money by helping businesses execute the strategies these tools reveal, not by selling software.
Can I use these on client websites?
Absolutely. The tools work on any public URL. Many of our users are freelancers and agency professionals using them during client audits and sales proposals.
Yes. We build new tools based on what we find ourselves needing in client work. If something specific would help you, send the idea to rex@staging.lanternrow.com.
There isn’t one. If you like the tools and find yourself needing help with the bigger picture, we hope you’ll reach out. If not, use the tools forever and never hire us. Both outcomes are fine.