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rex@lanternrow.com

Marketing Strategy Consulting

Stop guessing what to fix in your marketing.

Lantern Row is a marketing strategy consulting practice for founder-led businesses earning $500K to $10M ARR. Start with a free Growth Audit and we will tell you what is actually holding your site back.

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For founder-led businesses Strategy first No agency overhead

If you are posting, emailing, tweaking the site, chasing new ideas, and still not seeing consistent traction, the problem isn’t motivation. It’s strategy, usually paired with measurement.

The difference between motion and momentum is where most marketing programs quietly fail, and the internet is very good at selling you more motion. The marketing advice that lands in your inbox assumes you have unlimited time, unlimited budget, and a brain that enjoys juggling seven top priorities at once.

Real businesses don’t work like that. You need a plan that makes decisions easier, not harder. You need to know what to do next without it turning into a second job. That’s the lane Lantern Row stays in. Not hype. Not hacks. Not a new channel every time someone on LinkedIn gets excited about one.

Diagnose what is broken. Decide what to fix first. Build the systems that compound. That is the entire methodology.

The methodology

Three phases. Same approach, every engagement.

Diagnose what is leaking. Decide what to fix. Build the systems that prevent the leak from coming back. Every engagement starts here.

01

Diagnose

We map what you have, what it is doing, and why it isn’t compounding. Search visibility, content structure, conversion flow, measurement. If something is leaking, we want to know where the leak is, not how polished the surface looks.

02

Strategize

We make decisions. Not a 40-page deck that dies in a folder. A clear plan with priorities, sequencing, and what to ignore. Your business doesn’t need more options. It needs a path.

03

Systematize

Strategy becomes operational. Content strategy becomes content infrastructure. SEO becomes information architecture and internal linking, not a collection of disconnected pages. Reporting becomes a rhythm that prevents drift.

Services

Four services. Named prices. Audit-first.

Every engagement starts with the Marketing Audit. The other three are where the audit usually leads. If your situation is clear, you can skip ahead. Most clients don’t.

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Marketing Audit

$2,500 10-day delivery

A written strategic assessment of your positioning, messaging, conversion path, and customer research. The 90-day action plan you can hand to your team.

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Brand Positioning

$12,000 4 to 6 weeks

Clarify who you serve, what you sell, and why it matters. A full positioning engagement with messaging architecture and competitive context.

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Content Strategy

$7,500 4 to 6 weeks

Turn scattered content into a system. Editorial calendar, pillar-cluster architecture, keyword strategy, and the workflow that ships it.

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Monthly Marketing Strategy

$5,500/mo 3-month minimum

Ongoing strategic advisory. A monthly cadence of decisions, prioritization, and measurement for businesses ready to compound their marketing.

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From the journal

What’s actually breaking inside growing marketing systems.

Long-form posts every week, written from real diagnostics. No tactics in isolation, no AI filler, no trend chasing.

Read all posts

Start with a Free Growth Audit

Find out exactly what’s broken. Inside five business days.

Submit your site and one or two sentences about what’s stuck. You’ll get a scored, written report inside five business days. No call required. No sales pitch attached.

Request your free audit →

5 free audits per week · If we are at capacity you join next week’s queue